Technical + logical + theory + practical. All four, not just one.
Mechanics, reasoning, the “why,” and hands-on account building — so none of it stays abstract.
Performance Marketing Program
Built by Scaling Brands — Not Just Teaching Marketing
Built to Make You Job-Ready
- Learn through real campaigns, not textbook examples.
- Master the technical, analytical, and strategic skills companies expect today.
- Practice using Meta Ads, Google Ads, GA4, GTM, AI tools, and performance analytics.
- Solve real business problems from industries like BFSI, Fintech, Quick Commerce, and Automotive.
- Learn from 9+ years of hands-on experience managing real budgets and scaling real businesses.
- Build the confidence to crack interviews and perform from Day 1.
- ₹50Cr+ Monthly ad spend managed
- 9+ yrs BFSI, Fintech, Quick Commerce & Auto
- 40+ Person team led
- 15 Seats per batch, max
- Google Ads
- Meta Ads
- GA4
- DV360
- Programmatic
This Isn’t Theory. This Is What Actually Happens on a Live Account.
To be clear: this is not a job-placement or job-assistance program. It’s a job-ready program — the training is technical, logical, theoretical, and practical, built to give you the skill and confidence to crack a performance marketing job yourself.
Real-time problem solving, not just platform training.
Anyone can find where the buttons are on YouTube. What’s harder to teach is diagnosing why a campaign is underperforming — live, the way you’ll be expected to on the job.
Real, hands-on experience — not a faculty team.
Every mock interview and campaign review is grounded in direct experience managing these budgets — not someone else’s playbook, relayed secondhand.
Only 15 students per batch.
Small enough that every question gets a real, experience-backed answer — not a queue.
By Day 50, You’ll Have:
- Live Google Ads & Meta Ads accounts, built by you from scratch
- 9 certifications — 8 Google, 1 Meta
- A reviewed resume & optimised LinkedIn profile
- Personality & corporate communication coaching
- A full resource kit — templates, media plans, structures
- 2 full mock interview rounds
- 30 days of post-batch WhatsApp support
10 Weeks. Built to Take You From Zero to Job-Ready.
Full day-by-day detail available on request.
- 50 days · 10 weeks
- Mon–Fri, 75 min/day live
- Assignments every weekend
- Max 15 students
- Every session recorded
-
1
Google Ads Theory
Vocabulary, KPIs, campaign types, objectives overview, how the auction actually works.
-
2
Account Creation, Suspensions & Campaign Building
Setting up a Google Ads account, understanding why accounts get suspended and how to avoid/recover from it, building your first campaigns hands-on.
Google Ads Search cert -
3
Keyword Research, Bidding Strategies & Campaign-to-Objective Mapping
Deep keyword research, every bidding strategy and when to use it, matching the right campaign type to the right business objective.
Google Ads Display cert Google Ads Video cert -
4
Conversion Tracking, GA4, Search Console & GMB
GA4 linking and event setup, Search Console integration, Google My Business setup and optimization.
Google Analytics (GA4) cert Google Ads Measurement cert -
5
Meta Ads Theory, Account & Campaign Creation
Mirrors Weeks 1–2, but for Meta — objectives, Business Manager setup, account creation, first campaign builds.
-
6
Google Analytics Deep Dive & Google Ads Editor
Advanced GA4 reporting and analysis, bulk campaign management and edits using Google Ads Editor.
Google Ads Shopping cert Google Ads Apps cert -
7
Meta Pixel, Catalogue Linking & AI-Powered Creative
Pixel setup, product catalogue integration, using AI tools to analyze products and generate ad copy.
Google Ads Creative cert Begin Meta Blueprint prep -
8
Automation & Media Planning
Automated reporting workflows, full media plan building across platforms and budgets.
Sit Meta Digital Marketing Associate exam -
9
Resume, LinkedIn, Personality & Corporate Life
1-on-1 resume review, LinkedIn optimisation, 2 sessions with the senior business leader.
-
10
Final Exam & Mock Interviews
A final exam covering the full program, followed by 2 full mock interview rounds.
9 Certifications. Earned Week by Week.
8 from Google Skillshop (free) + 1 from Meta (exam fee paid to Meta separately).
Search
Week 2
GA4 Analytics
Week 4
Display
Week 3
Video
Week 3
Digital Marketing Associate
Week 8
Measurement
Week 4
Shopping
Week 6
Apps
Week 6
Creative
Week 7
₹8,999. Everything Included.
Only 15 seats per batch — this isn’t a scarcity tactic, it’s the reason you get real 1-on-1 feedback throughout.
- 50 days of live training
- 9 industry certifications (Meta’s exam fee paid separately to Meta)
- Final exam + 2 mock interview rounds
- Resume + LinkedIn review
- 2 sessions with a senior business leader
- Full resource kit
- 30 days WhatsApp support
Frequently Asked Questions
Yes. Week 1 starts from zero and builds up from there.
Both. Everything taught is grounded in accounts actually run across BFSI, Fintech, Quick Commerce, and Automobiles — real budgets, real problems, real fixes. You’re learning what actually happens, not just how the buttons work.
8 of them, yes — the Google Skillshop certifications, issued directly by Google. The Meta Certified: Digital Marketing Associate exam has its own fee, paid directly to Meta, separate from the course fee.
Every session is recorded. That said, with only 15 seats, live attendance makes a real difference.
No, and that’s worth saying upfront rather than letting you assume it. There’s no guarantee or arrangement of job placement here. This program exists to build the real, industry-needed skills that actually get you hired — technically, logically, theoretically, and practically — until you’re confident enough to go out and crack a performance marketing job yourself. That’s backed by resume review, LinkedIn optimisation, personality coaching, 2 mock interview rounds, and 30 days of post-batch WhatsApp support. With real contacts across the marketing industry, relevant referrals do get shared when the fit is right — but that’s a bonus of the network, not a placement promise. The job-hunting itself is on you.
A senior business leader brought in specifically for interview communication and corporate readiness.
Batch 1 begins August 10, 2026. Seats are limited to 15 students.